About ASE

A well-established family run and owned business that first opened its doors in 1988, ASE is now Ludlows premier Plumbing, Heating, Kitchen and Bathroom suppliers. Within our new 1200m2 premises in Ludlow Business Park, we offer a wide range of quality kitchens and bathrooms which are on display in our new 400m2 showrooms.

You can be assured of a personal service, dependable advice and the finest range of high quality products. Whether you’re ordering an individual item or working with us towards a new kitchen or bathroom we will always endeavour to offer the best service, the highest level of friendly customer care and of course very competitive prices.

Plumbing and Heating

Karl heads our trade counter with Gary and Richard, which provides extensive stocks of plumbing and heating products. We supply everything from central heating boilers, radiators, oil tanks, cylinders, pumps, underfloor heating, above ground waste and below ground drainage to electrical fittings and cable, copper pipes and much more. Karl and the team provide an excellent service, and are always happy to offer dependable advice.

Kitchen and Bathrooms

Our bathroom salesperson and designer Daniel provides a free bathroom design service using computed aided design software and is always happy to book home visits. With a wealth of information at his fingertips he can answer queries relating to bathrooms, showers, bathroom furniture, baths, shower enclosures, brassware and tiles. Andrew is sure to offer a competitive quote and can arrange sub contractors to carry out the fitting of your new bathroom.

Barney, our kitchen salesperson and designer has years of experience in the industry and continually exceeds customer expectations with his huge knowledge all things kitchen related. He will provide a free design service and is always happy to book home visits. Barney will assist you with any queries relating to kitchens, appliances, worktops, granite worktops, sinks, brassware & tiles, and is sure to give you a competitive quote. If required he can also arrange sub contractors to carry out fitting and installation of your kitchen.

Also helping to make ASE such a success are Chrissy & Syliva in Accounts and Elly is the showroom administator and is always there to help if the sales person you require is busy.

Christmas Opening Times at ASE 2014

We will be closing Tuesday the 23rd of December at 5pm.

We will re-open on Friday the 2nd January at 7:30am

May we take this opportunity to wish you and your team a very happy Christmas and a prosperous & peaceful 2015


South Shropshire's Preferred Bathrooms & Kitchens Supplier


ASE Plumbing & Heating Supplies
Lingen Road, Ludlow Business Park, Ludlow, Shropshire, SY8 1XD

Plumbing Center

  • Trade (Mon-Fri): 7.30am - 5pm
  • Trade (Sat): 8.30am - 1pm


  • Showroom (Mon-Fri): 8.30am - 5pm
  • Showroom (Sat): 8.30am - 1pm