About ASE

A well-established family run and owned business that first opened its doors in 1988, ASE is now Ludlow's premier Plumbing, Heating, Kitchen and Bathroom suppliers. Within our premises at Ludlow Business Park, we offer a wide range of quality kitchens and bathrooms which are on display in our showrooms.

You can be assured of a personal service, dependable advice and the finest range of high-quality products. Whether you’re ordering an individual item or working with us towards a new kitchen or bathroom we will always endeavor to offer the best service, the highest level of friendly customer care and of course very competitive prices.

Plumbing and Heating

Gary heads our trade counter with Stephen and Hughie, which provides extensive stocks of plumbing and heating products. We supply everything from central heating boilers, radiators, oil tanks, cylinders, pumps, underfloor heating, above ground waste and below ground drainage to electrical fittings and cable, copper pipes and much more. Gary and the team provide an excellent service and are always happy to offer dependable advice.


Kitchen and Bathrooms

Our showroom is headed by Barney Jones who has years of experience in the industry and continually exceeds customer expectations with his huge knowledge.

He is assisted by senior sales person Daniel Mellings, Rosalyn Dunton and Jamie Vale. We provide a free kitchen & bathroom design service using computer-aided design software and we are always happy to book home visits. We can also arrange for our in-house installation team to carry out the fitting of your new bathroom.

Adam Wilks has years of experience in the plumbing, heating and bathroom industry. Adam undertakes all the home surveys and liaises with our in-house installation team. He is also on hand to lend his expertise where ever it is required.

Also helping to make ASE such a success are Chrissy & Sylvia in Accounts and Elly is the showroom administrator and is always there to help if the salesperson you require is busy.