Handleless Kitchens
The handleless kitchen collection
Our H Line Handleless Kitchen range is an ultra minimal, clean lined and modern mix of gloss, textured and super smooth finishes, all blended together with a true handleless programme of furniture, allowing almost any taste in finish to be accommodated. Combined with our exclusive and unique rail system, we have options of colour and finish that provides even more scope for perfection and individuality.

Installation Service
We offer a full installation service courtesy of our team of experienced trade installers.

Design Service
Ensure you make the most of your kitchen or bathroom space by taking advantage of our free site visit, consultation and design service

Visit the Showroom
Visit us in our showroom for more information and a huge range of fixture and fittings
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I had no hesitations about working with ASE as they had been recommended to me by others. I am really pleased with my new kitchen. Communication from the showroom and the install team was great and the quality of workmanship is very good. Overall I am very happy with the end result and I will recommend ASE to anyone who is thinking about a new kitchen or bathroom.
Mrs Davies
We are very pleased with our kitchen, it is very well designed and looks really great. We found Barney's attitude very pleasant and helpful and we would recommend ASE's services to anyone planning a kitchen or bathroom improvement because of the good quality of products available at ASE and excellent standard of workmanship. Thank you for a job well done!!
Mr & Mrs Loades
I am so happy with my new kitchen which was perfectly designed by Barney at ASE. It was a pleasure to work with Barney - his knowledge, patience and calmness proved invaluable. The recommended installer was so helpful and pleasant to have working in my home, his work was faultless and he always left everything clean and tidy. I would recommend ASE to anyone for their quality products and excellent customer service. Thank you!
Mrs D'Arcy
We used ASE & ASE Install for our recent kitchen project which was finished to our complete satisfaction. Barney, the kitchen designer was able to offer some great suggestions which improved on our original plans. Richard, the kitchen fitter, was excellent. His workmanship was outstanding and he worked hard to complete the job quickly. He was very neat and tidy. ASE was more expensive that another quote we received but the professional approach and detailed design, together with absolute understanding of our requirements and the quality of the products convinced us that we chose the right supplier and we have no regrets in doing so. My experience with ASE means that I trust them to develop an optimum design and then follow up with a quality installation. I would certainly suggest that ASE should be considered if someone I knew was planning a new kitchen project
Mr F S Pullman
We are really happy with our new kitchen which was supplied and installed by ASE. The service is great and the price is reasonable. The workmanship is excellent and very professional. The end result is exactly as we expected from the design images. We would recommend ASE to all our friends - they can expect full communication at all time and a professional but friendly service. Thank you ASE.
Mr & Mrs Porter
We heard about ASE through word of mouth, whilst the general opinion was that ASE is in the higher range for kitchens their reputation gave us confidence that it would be a worthwhile investment. It is worth mentioning that ASE have a variety of options available, we would recommend having a frank conversation regarding budgets, they will work with you to achieve this. From the initial meeting we had no hesitation in moving forward with our projects, especially as ASE were able to take on the whole project from design to install, Adam recommended a local building firm to undertake the renovation element of the project.
Working with Will and Dan has been a pleasure they have both exceeded our expectations with the designs, ticking every box on our wish list. We would highly recommend ASE to all, they have delivered a first-class service from the design process to installation, having achieved this during the challenges of COVID speaks to the organisation and resilience of the team. The workmanship and attention to detail from Scott and the install team is first class, many of whom had excellent ideas to complement the finish.
We have found everyone involved to be friendly, approachable, and professional and at no point did we feel pressured or rushed into making decisions, this unobtrusive approach enabled us to have the time to consider ideas and options. We had such confidence in Will and his design ability that often when decisions needed to be made we opt for what he felt would work best, this was also the case with the install team utilising there expertise to get the best result. Any issues which arose were dealt with professionally and in a timely manner.
Both rooms have been transformed and have now set the bar for the remainder of our renovation works, we have no hesitation in recommending ASE and we are currently working with Dan on designs for future projects.
Mr & Mrs Titcombe
We recently had our new kitchen supplied and installed by ASE. We found ASE on Google and decided to pay a visit to their showroom in Ludlow. The most important thing people should know about ASE is that the communication between ASE and the customer is great. The installation team and all staff are very good. We are really happy with the end result and would recommend ASE to anyone. ASE may not be the cheapest but you get what you pay for... quality!!
Mr & Mrs Kevill
We had no hesitation in approaching ASE when we decided to carry out a couple of home improvement projects (new kitchen & bathroom). We had used them in the past and we were aware of the high level of service they provide. When you deal with ASE you are dealing with knowledgeable professionals. We worked with Daniel in the showroom and we are delighted with the products and service provided. We have already recommended ASE to others. Thank you ASE!
Morgan & Griffiths
We heard about ASE through a colleague for whom they had previously fitted a kitchen. It was a new venture so naturally we were cautious in trying to ensure we ended up with the design we had drawn up.
We would recommend ASE’s Products and Services as the attention to detail was outstanding, the design was exactly as initial drawings and the fit out of the kitchen was perfect (and believe me I’m really fussy).
We are on a small development of barn conversions and would certainly recommend ASE to other local purchasers, together with friends and family.
The communication all through the program was excellent and we were able to ensure easily who was doing what and when. One of the most important aspects of ASE is its excellent communication, Barney Jones is exemplary in terms of his knowledge, listening skills and his ability to get things done in a timely manner and to plan.
The quality of the workmanship is as good as it gets constantly striving for perfection and achieving it. The end result matches our dream ... perfection!
Thank you for all you have done for us in our new home!
Mansell + MacGreggor
We heard about ASE through family so we had no hesitation about working with them.
We were very impressed with the service we received. Great ideas from Barney at the planning stage and first class workmanship - the fitter Paul is a craftsman.
Thanks to Scott for the daily checks and keeping everything on track. Masterclass kitchens are beautifully finished, slightly expensive but overall worth the extra. We are delighted with the end result.
Mr & Mrs Lockett