The Signature Collection Kitchens
Quintessentially Masterclass, The Signature Collection is much more than a range of highly desirable and iconic pieces of furniture. It is a lifestyle choice, committed to giving you the best possible experience when selecting what goes into your new kitchen.
Which one will be your favourite design lead storage solution ?

Installation Service
We offer a full installation service courtesy of our team of experienced trade installers.

Design Service
Ensure you make the most of your kitchen or bathroom space by taking advantage of our free site visit, consultation and design service

Visit the Showroom
Visit us in our showroom for more information and a huge range of fixture and fittings
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We recently had a new kitchen supplied and fitted by ASE. We would recommend ASE to anyone for their professionalism and great workmanship. We are very happy with the end result.
Mr & Mrs Ellis
We recently had our new kitchen supplied and installed by ASE. We found ASE on Google and decided to pay a visit to their showroom in Ludlow. The most important thing people should know about ASE is that the communication between ASE and the customer is great. The installation team and all staff are very good. We are really happy with the end result and would recommend ASE to anyone. ASE may not be the cheapest but you get what you pay for... quality!!
Mr & Mrs Kevill
We are very happy with our new kitchen which was supplied and installed by ASE. After our initial meetings with Barney (designer) and Richard (installer) we were more than happy to proceed with the project - we were impressed by their product knowledge and professionalism. We would recommend ASE to friends and family because of their 'can do' attitude across the board. We would highly rate the workmanship of ASE Install. We experienced a few minor issues but these were rectified quickly and efficiently. Thank you ASE!
Mr & Mrs Cooper
We already knew ASE as a local plumbing & heating supplier so we had no hesitation about working with them on our kitchen project. Communication from the showroom was fantastic, we were kept informed all the way through. Any small issues that arose were dealt with efficiently and the work was finished on time. Great care was taken over the installation and all rubbish cleared away, our property was left clean and tidy at the end of every day. Everyone on the team was very helpful, especially Barney who is also very approachable. We are very happy with the end result and have already recommended ASE to others.
Mr & Mrs Cunnington
I am so pleased with the kitchen - the layout is great and the units are just perfect. Every time I cook I have a great big smile on my face!!
Really appreciate all the effort you put into getting it organised and completed.
Thank you
Dr L Lloyd
I have recently had a new kitchen supplied and installed by ASE. I heard about ASE through a friend of mine so I had no hesitations about working with them. The staff at ASE are very efficient and the installers are also efficient, very polite and friendly. I would recommend ASE to anyone.
I am very happy with the end result. Thank you ASE!
Mrs Snell
We heard about ASE through word of mouth, whilst the general opinion was that ASE is in the higher range for kitchens their reputation gave us confidence that it would be a worthwhile investment. It is worth mentioning that ASE have a variety of options available, we would recommend having a frank conversation regarding budgets, they will work with you to achieve this. From the initial meeting we had no hesitation in moving forward with our projects, especially as ASE were able to take on the whole project from design to install, Adam recommended a local building firm to undertake the renovation element of the project.
Working with Will and Dan has been a pleasure they have both exceeded our expectations with the designs, ticking every box on our wish list. We would highly recommend ASE to all, they have delivered a first-class service from the design process to installation, having achieved this during the challenges of COVID speaks to the organisation and resilience of the team. The workmanship and attention to detail from Scott and the install team is first class, many of whom had excellent ideas to complement the finish.
We have found everyone involved to be friendly, approachable, and professional and at no point did we feel pressured or rushed into making decisions, this unobtrusive approach enabled us to have the time to consider ideas and options. We had such confidence in Will and his design ability that often when decisions needed to be made we opt for what he felt would work best, this was also the case with the install team utilising there expertise to get the best result. Any issues which arose were dealt with professionally and in a timely manner.
Both rooms have been transformed and have now set the bar for the remainder of our renovation works, we have no hesitation in recommending ASE and we are currently working with Dan on designs for future projects.
Mr & Mrs Titcombe
I used ASE's services about 15 years ago so I had no hesitation in approaching them when I need to update my kitchen. I initially worked with Barney Jones (kitchen designer) who was knowledgeable, courteous and patient, with no push to make a sale. The team at ASE are very professional and the quality of workmanship is very good. The installation took a bit longer than estimated but I am very happy with the end result.
Thank you ASE!
Mr Bays
We used ASE & ASE Install for our recent kitchen project which was finished to our complete satisfaction. Barney, the kitchen designer was able to offer some great suggestions which improved on our original plans. Richard, the kitchen fitter, was excellent. His workmanship was outstanding and he worked hard to complete the job quickly. He was very neat and tidy. ASE was more expensive that another quote we received but the professional approach and detailed design, together with absolute understanding of our requirements and the quality of the products convinced us that we chose the right supplier and we have no regrets in doing so. My experience with ASE means that I trust them to develop an optimum design and then follow up with a quality installation. I would certainly suggest that ASE should be considered if someone I knew was planning a new kitchen project
Mr F S Pullman
I had no hesitations about working with ASE as they had been recommended to me by others. I am really pleased with my new kitchen. Communication from the showroom and the install team was great and the quality of workmanship is very good. Overall I am very happy with the end result and I will recommend ASE to anyone who is thinking about a new kitchen or bathroom.
Mrs Davies